creative
direction

PACSUN: FREEDOM TO FLY​

Downtown Los Angeles Artwork: Oto Abasi

PacSun: Freedom to Fly

Inspired by the store window displays of yesteryear in Downtown Los Angeles, Freedom to Fly captures a moment of the winged Lil Herm’s positive mischief. Lil Herm is a colorful reinterpretation of the Greek deity Hermes and acts as a similar conduit between the physical and spiritual world. When connecting these two realms, Lil Herm relays spray-painted messages that are accompanied by colorful flowers and foliage.

A VIRTUAL BRUNCH: GIVE BLACK WOMEN THEIR FLOWERS

This virtual brunch honored Breonna Taylor and the countless other Black women that have been murdered by the police. Thousands of women from around the country gathered to discuss misogynoir and community action through storytelling, live poetry, music, and performance.

A VIRTUAL BRUNCH: GIVE BLACK WOMEN THEIR FLOWERS​

Partners & Artwork: A Little Day Brunch, Sip & Sonder, Natali Micciche

BRUCE'S BEACH

Manhattan Beach, CA Partners: Justice for Bruce’s Beach, BLM LA, Trap Heals

BRUCE'S BEACH

We told the real history of Bruce’s Beach and celebrated Black leisure with BLM LA, BLM, and Justice for Bruce’s Beach. Bruce’s Beach was a Black resort community that was created by a Black woman (Willa Bruce) in Manhattan Beach. The City of Manhattan Beach unjustly forced the Bruce family off of their land and out of their thriving beach business during Jim Crow. All that’s left is a park with an inaccurate plaque on what used to be a beachfront haven for Black leisure. A brass band was our Greek chorus as we told the accurate history of events before we marched to the beach to honor our ancestors with flowers. Manhattan Beach may have expected a typical Saturday, but reclamation can be disruptive. This is exactly what I imagine us doing every weekend if Bruce’s Beach still existed: swag surfing, chanting, and swimming in the ocean.